Trying to Scale a LinkedIn Profile Writing Business
Anyone who is in the business of writing LinkedIn profiles today knows the delicate nature of the work. It is not an easy undertaking, nor an assembly-line process with a cookie-cutter methodology. It...
View ArticleDo You Make Your LinkedIn Profile Updates Visible?
One of the most frequently-asked questions I get asked by clients and colleagues regarding LinkedIn profile updates describes the following scenario: “JD, I want to make some changes to my LinkedIn...
View ArticleSocial Business Development on LinkedIn: A Primer
With its labyrinthine twists, pockets, and portals, LinkedIn remains an enigma for so many users. To them, the notion of leveraging a professional network, let alone making sales on the site, seems...
View ArticleThe Applied Positive Psychology of LinkedIn
There are many folks that claim to be social media influencers, thought leaders, or subject matter experts, and install themselves in the vanguard. By way of their blogs, they implore others to get...
View ArticleLinkedIn Profile Strategies for Lead Generation
In business today, generating new sales leads is Priority One. For many professionals, LinkedIn has supplanted traditional prospecting techniques, shortened burdensome sales cycles and, in some...
View ArticleThe Working LinkedIn Profile
During the course of my business day, I review many LinkedIn profiles. I am impressed by the various approaches that people take in populating (or not) each section of the document, and representing...
View ArticleJD Gershbein’s Absolutes of LinkedIn
I have studied marketing communications my entire professional career. My work in various industries has afforded me a unique perspective of how individuals and companies organize for business. Since...
View ArticleFor the Truly Lost on LinkedIn
Whereas LinkedIn is considered as an indispensable component of business today, so many people remain confused as to how the site works. They might engage on a minimal level (if at all) before becoming...
View ArticleMessage in a Bottle
Your content: You write it, speak it, record it, and then release it. Who will notice it, let alone take time to read, watch, hear, or respond to it? More importantly, will it net the kind of...
View ArticleMaking the Move to LinkedIn Master
Gaining traction on LinkedIn is challenging enough. Performing well on the site involves the acquisition and application of specific knowledge and skills. Achieving LinkedIn mastery results from...
View ArticleQuality vs. Quantity on LinkedIn
The quality-versus-quantity argument regarding LinkedIn rages on. How much information is too much? Is a bigger network better? What constitutes excessive posting? Often, there is no logical manner in...
View ArticleErrors of Omission on LinkedIn
Given the sheer volume of information that we need to process in order to be effective on LinkedIn, it is expected that errors will be part of the experience. Many errors associated with LinkedIn use...
View ArticleLinkedIn Visibility Strategies for Lead Generation
Visibility on LinkedIn directly correlates to lead generation. Those who create a deeper and wider LinkedIn footprint will be in better position to reach more decision makers, form stronger...
View ArticleConfessions of a LinkedIn Profile Writer
Anyone who is in the business of writing LinkedIn profiles today knows that it is not an easy undertaking, nor an assembly-line process. There are no templates. A good LinkedIn profile writer will down...
View ArticleThe Applied Positive Psychology of LinkedIn
As a proponent of positive psychology, I opt to not draw attention to the mistakes that users make on LinkedIn. Rather, I prefer to reinforce good habits and behaviors that lead to business wins. By...
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